A novelty has ripened in the market of flavored vodka – “Sobieski” with cherries

2006-05-11

Lithuanian family of flavored vodkas was enriched by “Sobieski” with cherries. This new category “Sobieski” flavored vodka is exceptional for the fact that it does not only have cherry flavor but also has natural cherries in it. Natural cherry juice gives this beverage a special taste, rich aroma and exceptional color. 

“Recently the peak of flavored vodkas has been observed in Lithuania therefore were are happy to have a possibility to present to the consumers another original product – “Sobieski” with cherries. We hope that it will be as popular as “Sobieski” with cranberries which was introduced last year. According to the data of company “AC Nielsen”, in April this year this vodka took up 7,62 percent of the total vodka market and is the most popular flavored vodka in Lithuania”, – said Director of Commerce and Marketing of “Vilniaus degtinė” Laurynas Miškinis. 

According to him, the culture of consummation of vodka in Lithuania is changing – consumers appreciate more and more original products and choose flavored vodkas with natural juice, fruits and berries instead of ordinary vodka. Little by little it is becoming a symbol of good taste.
“Creation of new product of experts of “Vilniaus degtinė” – “Sobieski” with cherries – took six months. This amount of time was necessary for developing original taste and method for conservation of authentic qualities of cherries. It easily joined the family of flavored vodkas which now comprises of “Sobieski” with cranberries, “Sobieski” with pepper and honey, “Sobieski” with mandarins and the new “Sobieski” with cherries. The rye for these vodkas are selected only from specially chosen Lithuanian farms and own spirit distillery and strict supervision of production ensures immutable taste and quality which is of crucial importance for all vodkas. Flavored “Sobieski” vodkas are exceptional because they contain natural juice, fruits and berries,” – L. Miškinis underlined. 

During the period between January and March of this year “Vilniaus degtinė” sold almost 2,6 mln. liters of production – 2,1 times more than during the same period of last year (1,2 mln. liters). During this period income of the company grew by 186,5 percent and reached 14,3 mln. litas (during the same period of the last year – 7,7 mln. litas). Unaudited net profit of the company during the first three months of this year reached 2,044 mln. litas. During the same period 344 thousand litas of profit was earned. 

In 2005 the company increased its income by 60,4 percent – to 47,076 mln. litas, earned 3,857 mln. litas of audited net profit. During the last year the company sold 7,58 mln. liters of production – 59 percent more than in 2004 (4,75 mln. liters).